Friday, August 02, 2013

I find it extremely intriguing how this world manages to keep itself busy. There are millions of societies around us, each with their own priorities, nuances, and headlines. What's important to one may not be important to the other. What is pointless to one may make all the difference to the other. 

Yet this world is getting smaller and smaller. Despite living our billions of different lives, we are connected by the same mediums that bring us thousands of pieces of information to us every day. Only one wall separates me from my neighbours and we both could be watching television yet what interests us on tv could be completely completely different. 

In such a state, how do then societies stay together, how do countries keep its people together, and most importantly, how does the media manage to keep us engaged all the time? 

How does media prioritize what piece of information could be most well received by the largest section of the population? Of course, since nothing works in vacuum, this whole story of different people having different priorities is greatly influenced by a lot of different factors. 

We all may think different, but we all are also just as closely bound to each other. Many thousands of individuals will get on a local train to get to work in Mumbai every morning, many hundreds will trudge into shiny gleaming corporate offices in Bangalore, many thousands will open the shutters of their shops in Guwahati. 

Then, we are affected by the same incompetence of the Government, the same thievery of our political leaders, the same unresponsiveness of our governance systems, and the same inequalities of our economies. If I look at it that way, then I find media's success in finding the right nerve to be a lot more believable. 

Tomorrow i'll wake up, get ready and set out on my daily journey to work. I will pass by hundreds of cars. Each person at the wheel will be on the same road, take the same bridge, pay the same toll, but each of us will have something different on our minds. Its amazing. 

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